About Us

Meet Our Founder, Natalie
With over a decade of experience in health, nutrition, and fitness, Natalie has helped clients worldwide address root causes of issues like gut imbalances, hormonal shifts, and nutrient deficiencies.
She saw a clear problem: even the most health-conscious people were using personal care filled with hormone-disrupting ingredients.
Determined to change that, Natalie partnered with leading Canadian chemists to create BORN Naturals; clean, science-backed formulas that deliver real results without parabens, phthalates, sulfates, silicones, or formaldehydes.
Backed by science and lived experience, BORN Naturals is personal care you can trust from someone who understands beauty and wellness inside and out.

OUR MISSION
At BORN Naturals, our mission is simple: to deliver salon-quality products without the harsh chemicals. We use carefully selected, high-quality ingredients and offer resources—like our newsletter, free downloadable PDFs, and blog—to empower and educate our customers.

OUR PILLARS
1. We Never Sacrifice Health for Beauty:
Our commitment is to use the highest quality, concentrated natural ingredients so that you achieve the results you deserve without compromising your health.
2. Beauty is Not a Competition:
In a world full of comparisons, we want you to remember that beauty is not about measuring up to others. Be you. Be unique. Be unforgettable.
3. Embrace Your Natural Born Beauty:
Celebrate the unique qualities that make you who you are. Whether visual or not, embrace everything that makes you, you!
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