Who Should Be Deep Conditioning?

The short answer - everyone. Yes, really, everyone!

Everyone’s hair suffers from damage inflicted from daily styling, hot tools, chemicals/pollutants, product build up, sun exposure, and more.

Even if you feel your hair isn’t damaged, deep conditioning is a great preventative measure to maintain the health of your hair. All hair needs regular deep conditioning as it will benefit from the nurturing and hydrating ingredients that deep conditioners offer. After deep conditioning, hair looks shinier and healthier, feels softer and silkier, and is more manageable.

We find the easiest way to ensure you are giving your hair the building blocks it needs through means of protein, without overdoing it leading to protein overload, is to place a weekly (or bi-weekly) deep conditioning treatment into your life!

What does it do?
The ingredients in a deep conditioner are designed to hydrate and soften hair damaged.
Deep conditioning also helps to improve hair elasticity by restoring moisture that allows the hair to better resist stretching and tension. Think of your hair like a rubber band, the more elasticity (or flexibility enabled by good hydration) it has, the longer it can resist tension or stretching before it breaks.
The essential ingredients offered by deep conditioners are intended to mend and nourish your hair, so you’ll need to leave the deep conditioner in your hair a bit longer than a traditional conditioner before rinsing so that it can really penetrate the hair.

How often should I deep condition?
Most people are fine deep conditioning 2-4 times per month. But, if your hair is very damaged, dry, or recovering from protein overload, we advise deep conditioning once a week.

Tips for deep conditioning
Leave on for 10-30 minutes (this depends on the condition of your hair). This allows ample time for the hair to absorb the nutrients and hydration that deep conditioners offer. You can choose to apply the conditioner and then wrap with a plastic cap and even sit under a heated lamp or dryer.

When using a deep conditioner:
- Always shampoo hair first. If dealing with protein overload or a lot of product build up, we advise a clarifying shampoo.

- Deep conditioning works much better on clean hair.

- Apply conditioner starting at the ends and work it up toward the scalp.

- Don't skimp, but don't overdo it! This can weigh hair down and make it look or feel greasy.

Deep conditioning is an integral part of your hair care regimen!
Here at BORN, we are currently working on our very own Deep Conditioner, and we cannot wait to share it with you all!


- BORN Naturals