Something that sets us apart from the rest...

Something that sets us apart from the rest...


We use meticulously chosen natural ingredients for our line of shampoo, conditioner, leave-in conditioner and style gel.


We purposely chose to formulate without the use of sulfates, parabens, phthalates, silicones, formaldehyde, triclosan, and methylisothiazolinone, as these ingredients can be harmful to your health and the health of the planet.


So what are these ingredients and why did we leave them out?



Sulfates are harsh detergents that can strip the hair of its natural oils, leading to dryness and irritation. We've chosen to exclude them to maintain the natural moisture balance of your hair.



Parabens are preservatives that have been linked to hormonal disruption. We've omitted them to provide a safer alternative for our customers.



Phthalates are plasticizers that have raised concerns over their potential impact on reproductive health. By avoiding them, we prioritize the well-being of your hair and body.



Silicones can create a temporary illusion of smooth hair but may lead to product buildup over time. Our products are silicone-free to ensure long-term hair health and natural shine.



Formaldehyde is a known carcinogen often used in hair products. Our commitment to excluding it is a commitment to the health and safety of our customers.



Triclosan is an antimicrobial agent with potential environmental and health risks. We've kept it out of our formulations to support a healthier choice for you and the planet.



Methylisothiazolinone is a potent allergen that can cause skin and scalp irritation. We've removed it to reduce the risk of discomfort for our users.



By avoiding these harmful ingredients, BORN Naturals remains dedicated to providing you with a natural and safe hair care experience, prioritizing your well-being and the health of your hair.