CLEANSE was formulated as a deep-cleansing, hard-water rescue shampoo that removes mineral and product buildup so your hair can actually absorb moisture again.
If your hair won’t lather, feels dry or straw-like, looks brassy, your scalp is itchy, or your products just stopped working; it may be hard-water buildup. That means your hair is coated in minerals.
Our shampoo helps combat this because we use a natural blend of ingredients that remove calcium and magnesium coatings. This helps break mineral-fat complexes, restore lather in hard water, and strip away invisible residue without wrecking the cuticle.
The problem with most clarifying shampoos is that they leave hair brittle. That’s why we added Sunflower Seed Oil, Aloe Vera Juice, Baobab Seed Extract, Panthenol, and Quinoa + Vegetable Protein.
So instead of leaving hair raw, CLEANSE Shampoo restores slip after detox, rehydrates the cuticle, protects colour, and prevents that “squeaky” stripped feeling.
Think of it as your Hard Water Hair Reset Shampoo.